client: Smartmousse [http://www.mrwolf.bike]
This project was about designing a whole new Brand Identity from scratch.
Following the success of Banger by Mr Wolf, a new anti-puncture system specifically designed for e-bike has been launched to the market.
The Brand of this revolutionary new product was expected to reflect the inner nature of the e-bike passionates' world (enduro, downhill, city etc..).
What was important to enhance is the fact that Smartmousse solves the main problem of tyre punctures.
This is a total anti-flat system specifically designed for e-bikes.
A solution that combines the best of injection technology with the convenience of air to customise and make the feeling of the product on the bike absolutely unique.
Following the success of Banger by Mr Wolf, a new anti-puncture system specifically designed for e-bike has been launched to the market.
The Brand of this revolutionary new product was expected to reflect the inner nature of the e-bike passionates' world (enduro, downhill, city etc..).
What was important to enhance is the fact that Smartmousse solves the main problem of tyre punctures.
This is a total anti-flat system specifically designed for e-bikes.
A solution that combines the best of injection technology with the convenience of air to customise and make the feeling of the product on the bike absolutely unique.
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![](https://www.lauraanselmi.com/wp-content/uploads/2018/03/cover-photo-1.png)
![](https://www.lauraanselmi.com/wp-content/uploads/2018/03/smartmousse_packaging.jpg)
![](https://www.lauraanselmi.com/wp-content/uploads/2018/03/POST-SOCIAL-MEDIA.png)
![](https://www.lauraanselmi.com/wp-content/uploads/2018/03/POST-SOCIAL-MEDIA-TEMPLATE3.png)
![](http://www.lauraanselmi.com/wp-content/uploads/2018/03/LANDING-PAGE-SMARTMOUSSE-wpcf_980x3948.png)