client: Smartmousse [http://www.mrwolf.bike]

This project was about designing a whole new Brand Identity from scratch.
Following the success of Banger by Mr Wolf, a new anti-puncture system specifically designed for e-bike has been launched to the market.
The Brand of this revolutionary new product was expected to reflect the inner nature of the e-bike passionates' world (enduro, downhill, city etc..).
What was important to enhance is the fact that Smartmousse solves the main problem of  tyre punctures.
This is a total anti-flat system specifically designed for e-bikes.
A solution that combines the best of injection technology with the convenience of air to customise and make the feeling of the product on the bike absolutely unique.

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